by fondalo | Oct 23, 2019
Business to business brands have always had slightly more challenging digital obstacles than that of their retail counterparts. As the B2B market has matured online, these challenges have combined with scaled expectations from their buyers and brands need to be aware...
by fondalo | Oct 11, 2017
Paid media versus organic traffic isn’t a black and white question for any brand. In fact, let me start out this post by telling your that it shouldn’t ever be paid media vs earned media, it should be understanding when and why to be using both paid and...
![Digital Marketing Transformation [Case Study]](https://i0.wp.com/fondalo.com/wp-content/uploads/2017/09/Digital-Marketing-Transformation-Case-Study.jpg?resize=1024%2C512&ssl=1)
by fondalo | Sep 27, 2017
Digital marketing transformation is something that I talk a lot about online and with clients. When focusing on the marketing portion of this crucial business exercise, it can impact all levels of a company from top down. Unfortunately, digital marketing...
by fondalo | Feb 15, 2017
In the complex world of digital marketing, it seems that nothing is very easy. The requirements on brands appear to continually be changing, platforms are frequently modifying their rules and consumer expectations are becoming increasingly sophisticated. When you add...
