Marketing Can Impact Recruiting In Low Unemployment Market

Marketing Can Impact Recruiting In Low Unemployment Market

As unemployment rates have dropped to record lows the employment market for brands looking to hire and expand has become increasingly more challenging. The latest unemployment numbers are at all-time lows of 3.6%, a number not seen since 1969. This is leaving many...
Digital Ad Spending, Platforms and Statistics

Digital Ad Spending, Platforms and Statistics

There was a time (years ago) when I strongly believed that Facebook’s plan to transform itself into an ad platform by restricting the reach of their business pages and forcing them to spend was not sustainable. Well, I was wrong and when I am wrong about...
What Is Selfless Relevant Content? – Why Is It Important?

What Is Selfless Relevant Content? – Why Is It Important?

What is selfless, relevant content? This question is something that we are often asked when going over a new integrated digital marketing plan with one of our new clients. Selfless content is content that is relevant to your target customers needs and interests, yet...
What Happens When You Don’t Innovate

What Happens When You Don’t Innovate

What happens when you don’t innovate? Well simply put, nothing good happens. It was his last-ditch effort to salvage what he had built up over years. Roger was a small business owner who had owned a popular bookstore. With the rise of the internet and with...
Why A Data Driven Company Wins More Often

Why A Data Driven Company Wins More Often

I asked a friend once how he was able to turn a company around from millions of dollars lost to a sizeable profit in just two years. His answer was not surprising, but for a lot of companies still today, it’s far too rare. What he told me was data, the right people...