Using Facebook Groups To Drive Traffic

Using Facebook Groups To Drive Traffic

If you haven’t heard, Facebook has changed its focus yet again. Earlier this year at the F8 conference Facebook CEO Mark Zuckerberg stated: “Groups are now at the heart of the experience just as much as your friends and family are.” So if you depend...
B2B Digital Experiences – What You Need To Know

B2B Digital Experiences – What You Need To Know

Business to business brands have always had slightly more challenging digital obstacles than that of their retail counterparts. As the B2B market has matured online, these challenges have combined with scaled expectations from their buyers and brands need to be aware...
Why Is Brand Messaging So Important?

Why Is Brand Messaging So Important?

When we work with a startup or even an existing brand to transform their digital marketing efforts, we always start with research. Part of that research is evaluating existing brand messaging and/or developing new brand messaging that fits the company, their target...
Marketing Can Impact Recruiting In Low Unemployment Market

Marketing Can Impact Recruiting In Low Unemployment Market

As unemployment rates have dropped to record lows the employment market for brands looking to hire and expand has become increasingly more challenging. The latest unemployment numbers are at all-time lows of 3.6%, a number not seen since 1969. This is leaving many...
Digital Ad Spending, Platforms and Statistics

Digital Ad Spending, Platforms and Statistics

There was a time (years ago) when I strongly believed that Facebook’s plan to transform itself into an ad platform by restricting the reach of their business pages and forcing them to spend was not sustainable. Well, I was wrong and when I am wrong about...