What Is Silo Marketing? Why You Should Avoid It

What Is Silo Marketing? Why You Should Avoid It

I recall just five to ten years ago how effective social media marketing could be for a small business. Standing alone as its only active digital marketing component, social media marketing could grow communities, drive action and get results. I also remember email...
Brand Involved Politics IS Marketing – Good or Bad

Brand Involved Politics IS Marketing – Good or Bad

In the highly charged political environment in the USA right now, brands seem to be taking positions on political issues and candidates in ways we have never seen before. We are especially seeing this with some of the largest brands in the world. Starbucks, Uber,...
B2B Video Priority For Attention, Lead Quantity and Quality

B2B Video Priority For Attention, Lead Quantity and Quality

B2B video marketing is now seen by 75% of marketers as the priority for getting attention online, generating more leads and improving the quality of the leads that are generated. According to a new internal study conducted by LinkedIn, B2B brands are making digital...
Customer Service IS Marketing When Done Right – Real Examples

Customer Service IS Marketing When Done Right – Real Examples

Customer service is really marketing, but only when it is done well and correctly. We have all experienced a customer service fail from a brand or two in the past and those experiences really make an impact on how we perceive those brands. More importantly, customer...