Small vs Medium Sized Business Marketing

Small vs Medium Sized Business Marketing

I recently attended a baseball game at a high school where the same guy who was running the concessions stand, was also the same guy running both the scoreboard and playing the music in between innings. When the game ran late and the field lights needed to be turned...
Why Email Must Be Part of Your Integrated Digital Marketing

Why Email Must Be Part of Your Integrated Digital Marketing

Integrated digital marketing can’t be integrated without a key component. Email marketing must be part of any holistic approach to online marketing if all of your digital channels are going to effectively work together. Besides integrating your marketing efforts...
Consumer Shopping – Online vs In-Store

Consumer Shopping – Online vs In-Store

The shift in shopping behavior is one that has been evident over the past two decades, but where consumers currently stand on the issue has been less clear. Today customers dictate the shopping experience more than ever before and brands big and small are having to...
What Is Silo Marketing? Why You Should Avoid It

What Is Silo Marketing? Why You Should Avoid It

I recall just five to ten years ago how effective social media marketing could be for a small business. Standing alone as its only active digital marketing component, social media marketing could grow communities, drive action and get results. I also remember email...
Brand Involved Politics IS Marketing – Good or Bad

Brand Involved Politics IS Marketing – Good or Bad

In the highly charged political environment in the USA right now, brands seem to be taking positions on political issues and candidates in ways we have never seen before. We are especially seeing this with some of the largest brands in the world. Starbucks, Uber,...