Content Becoming Broader B2C Business Strategy

Content Becoming Broader B2C Business Strategy

There was once a time that I actually said that “if you are a small local mom and pop retail business, you don’t need a blog or a sophisticated content marketing program”. I furthered that with statements like, “If you are doing an exceptional...
What Content Is The Most Effective?

What Content Is The Most Effective?

Not all content is created equally, nor are all types of content equally effective. Many B2B brands are spending a substantial amount of time and resources creating content that may not get the best results. In fact, some B2B brands seem to be chasing a lot of shiny...
Digital Marketing Results, Not Quantity Metrics

Digital Marketing Results, Not Quantity Metrics

In the complex world of digital marketing, it seems that nothing is very easy. The requirements on brands appear to continually be changing, platforms are frequently modifying their rules and consumer expectations are becoming increasingly sophisticated. When you add...
Good Content Is Creating Meaningful Content

Good Content Is Creating Meaningful Content

Content is the foundation of marketing and frankly it is what makes the internet. Every single page on every website, every video and every picture is content that is consumed by internet users around the world. However, when content is developed by brands with...
What Is Targeting In Digital Marketing?

What Is Targeting In Digital Marketing?

Digital marketing can’t really be effective without proper targeting. What is digital marketing targeting? Digital marketing targeting is a formalized method that identifies and then intentionally aims created content, connections and the use of platforms toward...