by fondalo | Sep 28, 2016
Today’s business to business marketing world finds itself facing increased challenges from competition. Many B2B marketers are placing their B2B marketing budget squarely on the lead generation funnel with technologies, tactics and talent that increase website...
by fondalo | Sep 21, 2016
Similar to consumer brands, B2B marketers are facing challenges in an increasingly congested marketing environment. As digital marketing continues to transform and evolve, the number of platforms, digital elements and medium requirements are scaling and B2B brands are...
by fondalo | Aug 31, 2016
Let’s first be clear here, I am not a Jay Z fan and I actually had to look this up to remember the actual name of the song and who wrote it when I was writing the title for this post. But it’s true! Twitter has a heap load of issues in their business and...
by fondalo | Aug 24, 2016
If you were to ask almost anyone that is not in marketing what they thought about the ads that are forced upon them online, many would indicate they detest them. But most of us tend to just drudge through the annoying popups, screen takeovers and in feed ads that are...
