Building Audience Trust In Digital Marketing

Building Audience Trust In Digital Marketing

Trust is one of the most foundational components within relationships and there is really no difference when it comes to digital marketing and brand content. If you don’t trust a person or a brand, your relationship with them will take on predictable patterns...
Brand Content Marketing Should Include Executives

Brand Content Marketing Should Include Executives

Since brands are now using content marketing as a normal, legitimate and consistent part of their digital marketing components, thought leadership from the executive level is becoming an area that needs focus. From the CEO down, organizations are beginning to...
B2B Digital Marketing Becoming Just Like B2C Marketing

B2B Digital Marketing Becoming Just Like B2C Marketing

As I have discussed for some time, B2B digital marketing is in a period of transition that is beginning to resemble something very similar to B2C digital marketing. It’s true that there are some substantial differences between business to business customers and...
Content Becoming Broader B2C Business Strategy

Content Becoming Broader B2C Business Strategy

There was once a time that I actually said that “if you are a small local mom and pop retail business, you don’t need a blog or a sophisticated content marketing program”. I furthered that with statements like, “If you are doing an exceptional...
What Content Is The Most Effective?

What Content Is The Most Effective?

Not all content is created equally, nor are all types of content equally effective. Many B2B brands are spending a substantial amount of time and resources creating content that may not get the best results. In fact, some B2B brands seem to be chasing a lot of shiny...