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Using Facebook Groups To Drive Traffic

Using Facebook Groups To Drive Traffic

If you haven't heard, Facebook has changed its focus yet again. Earlier this year at the F8 conference Facebook CEO Mark Zuckerberg stated: "Groups are now at the heart of the experience just as much as your friends and family are." So if you depend on the platform as...

B2B Digital Experiences – What You Need To Know

B2B Digital Experiences – What You Need To Know

Business to business brands have always had slightly more challenging digital obstacles than that of their retail counterparts. As the B2B market has matured online, these challenges have combined with scaled expectations from their buyers and brands need to be aware...

Why Is Brand Messaging So Important?

Why Is Brand Messaging So Important?

When we work with a startup or even an existing brand to transform their digital marketing efforts, we always start with research. Part of that research is evaluating existing brand messaging and/or developing new brand messaging that fits the company, their target...

Marketing Can Impact Recruiting In Low Unemployment Market

Marketing Can Impact Recruiting In Low Unemployment Market

As unemployment rates have dropped to record lows the employment market for brands looking to hire and expand has become increasingly more challenging. The latest unemployment numbers are at all-time lows of 3.6%, a number not seen since 1969. This is leaving many...

Digital Ad Spending, Platforms and Statistics

Digital Ad Spending, Platforms and Statistics

There was a time (years ago) when I strongly believed that Facebook's plan to transform itself into an ad platform by restricting the reach of their business pages and forcing them to spend was not sustainable. Well, I was wrong and when I am wrong about something, I...

What Is Selfless Relevant Content? – Why Is It Important?

What Is Selfless Relevant Content? – Why Is It Important?

What is selfless, relevant content? This question is something that we are often asked when going over a new integrated digital marketing plan with one of our new clients. Selfless content is content that is relevant to your target customers needs and interests, yet...

What Happens When You Don’t Innovate

What Happens When You Don’t Innovate

What happens when you don't innovate? Well simply put, nothing good happens. It was his last-ditch effort to salvage what he had built up over years. Roger was a small business owner who had owned a popular bookstore. With the rise of the internet and with dramatic...

Why A Data Driven Company Wins More Often

Why A Data Driven Company Wins More Often

I asked a friend once how he was able to turn a company around from millions of dollars lost to a sizeable profit in just two years. His answer was not surprising, but for a lot of companies still today, it’s far too rare. What he told me was data, the right people...

Small vs Medium Sized Business Marketing

Small vs Medium Sized Business Marketing

I recently attended a baseball game at a high school where the same guy who was running the concessions stand, was also the same guy running both the scoreboard and playing the music in between innings. When the game ran late and the field lights needed to be turned...

Why Email Must Be Part of Your Integrated Digital Marketing

Why Email Must Be Part of Your Integrated Digital Marketing

Integrated digital marketing can't be integrated without a key component. Email marketing must be part of any holistic approach to online marketing if all of your digital channels are going to effectively work together. Besides integrating your marketing efforts...