by fondalo | Jun 12, 2018
I recall just five to ten years ago how effective social media marketing could be for a small business. Standing alone as its only active digital marketing component, social media marketing could grow communities, drive action and get results. I also remember email...
by fondalo | May 28, 2018
In the highly charged political environment in the USA right now, brands seem to be taking positions on political issues and candidates in ways we have never seen before. We are especially seeing this with some of the largest brands in the world. Starbucks, Uber,...
by fondalo | May 15, 2018
B2B video marketing is now seen by 75% of marketers as the priority for getting attention online, generating more leads and improving the quality of the leads that are generated. According to a new internal study conducted by LinkedIn, B2B brands are making digital...
by fondalo | Nov 15, 2017
We have found that many startup and mid-sized brands have a fairly standard understanding of search related to their business and tend to group their knowledge of search into three main categories. These are SEO or search optimization, search advertising and the...