Using Facebook Groups To Drive Traffic

Using Facebook Groups To Drive Traffic

by | Nov 20, 2019

If you haven’t heard, Facebook has changed its focus yet again. Earlier this year at the F8 conference Facebook CEO Mark Zuckerberg stated: “Groups are now at the heart of the experience just as much as your friends and family are.” So if you depend...
Digital Ad Spending, Platforms and Statistics

Digital Ad Spending, Platforms and Statistics

by | May 29, 2019

There was a time (years ago) when I strongly believed that Facebook’s plan to transform itself into an ad platform by restricting the reach of their business pages and forcing them to spend was not sustainable. Well, I was wrong and when I am wrong about...
What Is Selfless Relevant Content? – Why Is It Important?

What Is Selfless Relevant Content? – Why Is It Important?

by | May 1, 2019

What is selfless, relevant content? This question is something that we are often asked when going over a new integrated digital marketing plan with one of our new clients. Selfless content is content that is relevant to your target customers needs and interests, yet...
Why Email Must Be Part of Your Integrated Digital Marketing

Why Email Must Be Part of Your Integrated Digital Marketing

by | Jul 10, 2018

Integrated digital marketing can’t be integrated without a key component. Email marketing must be part of any holistic approach to online marketing if all of your digital channels are going to effectively work together. Besides integrating your marketing efforts...
What Is Silo Marketing? Why You Should Avoid It

What Is Silo Marketing? Why You Should Avoid It

by | Jun 12, 2018

I recall just five to ten years ago how effective social media marketing could be for a small business. Standing alone as its only active digital marketing component, social media marketing could grow communities, drive action and get results. I also remember email...
B2B Video Priority For Attention, Lead Quantity and Quality

B2B Video Priority For Attention, Lead Quantity and Quality

by | May 15, 2018

B2B video marketing is now seen by 75% of marketers as the priority for getting attention online, generating more leads and improving the quality of the leads that are generated. According to a new internal study conducted by LinkedIn, B2B brands are making digital...