Digital Ad Spending, Platforms and Statistics

by fondalo | May 29, 2019

There was a time (years ago) when I strongly believed that Facebook’s plan to transform itself into an ad platform by restricting the reach of their business pages and forcing them to spend was not sustainable. Well, I was wrong and when I am wrong about...

What Is Selfless Relevant Content? – Why Is It Important?

by fondalo | May 1, 2019

What is selfless, relevant content? This question is something that we are often asked when going over a new integrated digital marketing plan with one of our new clients. Selfless content is content that is relevant to your target customers needs and interests, yet...

What Happens When You Don’t Innovate

by fondalo | Feb 6, 2019

What happens when you don’t innovate? Well simply put, nothing good happens. It was his last-ditch effort to salvage what he had built up over years. Roger was a small business owner who had owned a popular bookstore. With the rise of the internet and with...

Why A Data Driven Company Wins More Often

by fondalo | Jan 10, 2019

I asked a friend once how he was able to turn a company around from millions of dollars lost to a sizeable profit in just two years. His answer was not surprising, but for a lot of companies still today, it’s far too rare. What he told me was data, the right people...

Small vs Medium Sized Business Marketing

by fondalo | Oct 30, 2018

I recently attended a baseball game at a high school where the same guy who was running the concessions stand, was also the same guy running both the scoreboard and playing the music in between innings. When the game ran late and the field lights needed to be turned...