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insightful content on digital marketing
Why Email Must Be Part of Your Integrated Digital Marketing
Integrated digital marketing can't be integrated without a key component. Email marketing must be part of any holistic approach to online marketing if all of your digital channels are going to effectively work together. Besides integrating your marketing efforts...
Consumer Shopping – Online vs In-Store
The shift in shopping behavior is one that has been evident over the past two decades, but where consumers currently stand on the issue has been less clear. Today customers dictate the shopping experience more than ever before and brands big and small are having to...
What Is Silo Marketing? Why You Should Avoid It
I recall just five to ten years ago how effective social media marketing could be for a small business. Standing alone as its only active digital marketing component, social media marketing could grow communities, drive action and get results. I also remember email...
Brand Involved Politics IS Marketing – Good or Bad
In the highly charged political environment in the USA right now, brands seem to be taking positions on political issues and candidates in ways we have never seen before. We are especially seeing this with some of the largest brands in the world. Starbucks, Uber,...
B2B Video Priority For Attention, Lead Quantity and Quality
B2B video marketing is now seen by 75% of marketers as the priority for getting attention online, generating more leads and improving the quality of the leads that are generated. According to a new internal study conducted by LinkedIn, B2B brands are making digital...
Customer Service IS Marketing When Done Right – Real Examples
Customer service is really marketing, but only when it is done well and correctly. We have all experienced a customer service fail from a brand or two in the past and those experiences really make an impact on how we perceive those brands. More importantly, customer...
A Lesson In Customer Service Failure – Booking.com @bookingcom
It isn't often that I write about a brand that I dislike or has failed me in some way or another. However my recent experience with Booking.com has changed my opinion on this general rule I have followed during my career. So consider this blog post to outline two main...
Brand Search Marketing Today And Tomorrow
We have found that many startup and mid-sized brands have a fairly standard understanding of search related to their business and tend to group their knowledge of search into three main categories. These are SEO or search optimization, search advertising and the...
The Top Priorities For Brand Digital Transformation
Company digital transformation is something that most enterprise brands today have set as an extreme priority. Mid-market brands too are beginning to shift company resources to make investments that digitally transform their businesses from the ground up. So, whether...
Paid Media Versus Organic Traffic – When and Why
Paid media versus organic traffic isn't a black and white question for any brand. In fact, let me start out this post by telling your that it shouldn't ever be paid media vs earned media, it should be understanding when and why to be using both paid and organic and at...
