by fondalo | Jul 13, 2016
How are you managing marketing data? Is marketing data driving your decisions? These are some of the most important digital transformation questions that small and large businesses alike need to be asking themselves right now. Without having access to marketing data,...
by fondalo | Jun 21, 2016
Few would argue that we are not living in a time where entire industries and massive brands are being heavily disrupted. When solutions to old ways of doing things are combined with technology that facilitates innovative new ways of looking at and dealing with those...
by fondalo | Jun 15, 2016
Mobile commerce or Mcommerce is the latest technology and internet convergence that is facilitated through mobile devices. Consider mcommerce as the mobile device equivalent of ecommerce for the desktop computer. As consumers continue to move away from desk and laptop...
by fondalo | Apr 21, 2016
Technology companies in the business-to-business (B2B) space are relying on content marketing as a substantial part of their overall marketing strategy. In an ever-increasing competitive climate, technology companies have been forced to create escalating volumes of...
by fondalo | Apr 14, 2016
If you were to guess the top challenges facing B2B companies in the current market, you would likely guess scenarios such as revenue, competition or acquiring talent. Though these are all important challenges that the typical Business-to-Business brand is dealing...
