by fondalo | Nov 20, 2019
If you haven’t heard, Facebook has changed its focus yet again. Earlier this year at the F8 conference Facebook CEO Mark Zuckerberg stated: “Groups are now at the heart of the experience just as much as your friends and family are.” So if you depend...
by fondalo | Sep 25, 2019
When we work with a startup or even an existing brand to transform their digital marketing efforts, we always start with research. Part of that research is evaluating existing brand messaging and/or developing new brand messaging that fits the company, their target...
by fondalo | Jul 10, 2018
Integrated digital marketing can’t be integrated without a key component. Email marketing must be part of any holistic approach to online marketing if all of your digital channels are going to effectively work together. Besides integrating your marketing efforts...
by fondalo | Jun 12, 2018
I recall just five to ten years ago how effective social media marketing could be for a small business. Standing alone as its only active digital marketing component, social media marketing could grow communities, drive action and get results. I also remember email...
by fondalo | Oct 11, 2017
Paid media versus organic traffic isn’t a black and white question for any brand. In fact, let me start out this post by telling your that it shouldn’t ever be paid media vs earned media, it should be understanding when and why to be using both paid and...
