Digital Marketing Transformation [Case Study]

by fondalo | Sep 27, 2017

Digital marketing transformation is something that I talk a lot about online and with clients. When focusing on the marketing portion of this crucial business exercise, it can impact all levels of a company from top down. Unfortunately, digital marketing...

5 Not So Obvious Benefits Of Content Marketing

by fondalo | Sep 20, 2017

With over 86% of both B2C and B2B marketers now using content marketing, it can no longer be considered something that an established mid-sized brand or startup can put off (Content Marketing Institute). The benefits of content marketing go well beyond establishing...

Consumers Website Expectations Accelerating

by fondalo | Sep 6, 2017

Consumer website expectations in the digital age are accelerating at a dramatic pace. As the internet and technology has become daily and integral parts of most of our lives, our expectations of brands big and small have increased dramatically. Never before has this...

Building Audience Trust In Digital Marketing

by fondalo | Mar 29, 2017

Trust is one of the most foundational components within relationships and there is really no difference when it comes to digital marketing and brand content. If you don’t trust a person or a brand, your relationship with them will take on predictable patterns...

B2B Digital Marketing Becoming Just Like B2C Marketing

by fondalo | Mar 8, 2017

As I have discussed for some time, B2B digital marketing is in a period of transition that is beginning to resemble something very similar to B2C digital marketing. It’s true that there are some substantial differences between business to business customers and...

Content Becoming Broader B2C Business Strategy

by fondalo | Mar 1, 2017

There was once a time that I actually said that “if you are a small local mom and pop retail business, you don’t need a blog or a sophisticated content marketing program”. I furthered that with statements like, “If you are doing an exceptional...