by fondalo | Sep 28, 2016
Today’s business to business marketing world finds itself facing increased challenges from competition. Many B2B marketers are placing their B2B marketing budget squarely on the lead generation funnel with technologies, tactics and talent that increase website...
by fondalo | Aug 31, 2016
Let’s first be clear here, I am not a Jay Z fan and I actually had to look this up to remember the actual name of the song and who wrote it when I was writing the title for this post. But it’s true! Twitter has a heap load of issues in their business and...
by fondalo | Aug 17, 2016
As the speed with which digital marketing changes continue to increase, business and marketing executives are forced to continually evaluate the effectiveness of their efforts. The importance of understanding the technologies, platforms and content being used is a...
by fondalo | Aug 10, 2016
I think many would agree that Digital Video is transforming everything online and becoming a dominant force leading content on most platforms. Whether on mobile or desktop, digital video consumption is up and in all forms, while consumers and marketers alike are...
by fondalo | Jul 27, 2016
Just about once a year, though I try to hold back, I end up writing a piece on the marketing industry. Let’s call it what it is, it’s a rant. And the time has come for this annual event. I would like to warn you that if you are a marketer who plays on...
