Using Facebook Groups To Drive Traffic

by fondalo | Nov 20, 2019

If you haven’t heard, Facebook has changed its focus yet again. Earlier this year at the F8 conference Facebook CEO Mark Zuckerberg stated: “Groups are now at the heart of the experience just as much as your friends and family are.” So if you depend...

What Is Selfless Relevant Content? – Why Is It Important?

by fondalo | May 1, 2019

What is selfless, relevant content? This question is something that we are often asked when going over a new integrated digital marketing plan with one of our new clients. Selfless content is content that is relevant to your target customers needs and interests, yet...

Paid Media Versus Organic Traffic – When and Why

by fondalo | Oct 11, 2017

Paid media versus organic traffic isn’t a black and white question for any brand. In fact, let me start out this post by telling your that it shouldn’t ever be paid media vs earned media, it should be understanding when and why to be using both paid and...

Digital Marketing Transformation [Case Study]

by fondalo | Sep 27, 2017

Digital marketing transformation is something that I talk a lot about online and with clients. When focusing on the marketing portion of this crucial business exercise, it can impact all levels of a company from top down. Unfortunately, digital marketing...

5 Not So Obvious Benefits Of Content Marketing

by fondalo | Sep 20, 2017

With over 86% of both B2C and B2B marketers now using content marketing, it can no longer be considered something that an established mid-sized brand or startup can put off (Content Marketing Institute). The benefits of content marketing go well beyond establishing...

Consumers Website Expectations Accelerating

by fondalo | Sep 6, 2017

Consumer website expectations in the digital age are accelerating at a dramatic pace. As the internet and technology has become daily and integral parts of most of our lives, our expectations of brands big and small have increased dramatically. Never before has this...