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Why We Avoid Silo Marketing!

You made a smart choice in setting up a call with us and not following other brands in running a silo marketing program.

Silo marketing is an isolated, disconnected or incomplete integration of all channels and functions of online marketing. It could be using only one or two channels or platforms, or using multiple digital tactics, but using them in a way that doesn’t work together. Silo marketing is isolated to one system, process or platform as the main focus for driving online marketing results. And it doesn’t work!

The complexities of digital marketing have grown to levels that were not even thought of just five years ago, from incredibly detailed requirements of Google to achieve search rankings for brands to changes in user content preferences to continual algorithm changes on every social network and the reduced reach in favor of social ads. A siloed marketing approach just isn’t going to cut through the noise online, let alone beat your competition that has likely already integrated many of these items in one shape or another. Integrated digital marketing starts at a strategic level that is based on known information about your company’s market, target audience and competitors. The strategy takes into account the who, what and where of the digital marketing plan to be everywhere that is required, then combines all of the content, tactics, and channels into a unified effort, while always minding the details and requirements of each platform being used.

Yes, it’s complicated, but you made the first smart step in contacting us, and starting an integrated digital marketing process!

Fondalo Digital Marketing Agency

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Our Blog

Insightful content on digital marketing.

Using Facebook Groups To Drive Traffic

Using Facebook Groups To Drive Traffic

If you haven't heard, Facebook has changed its focus yet again. Earlier this year at the F8 conference Facebook CEO Mark Zuckerberg stated: "Groups are now at the heart of the experience just as much as your friends and family are." So if you depend on the platform as...

B2B Digital Experiences – What You Need To Know

B2B Digital Experiences – What You Need To Know

Business to business brands have always had slightly more challenging digital obstacles than that of their retail counterparts. As the B2B market has matured online, these challenges have combined with scaled expectations from their buyers and brands need to be aware...

Why Is Brand Messaging So Important?

Why Is Brand Messaging So Important?

When we work with a startup or even an existing brand to transform their digital marketing efforts, we always start with research. Part of that research is evaluating existing brand messaging and/or developing new brand messaging that fits the company, their target...