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Why Content Marketing Is Important For B2B ‘s

Why Content Marketing Is Important For B2B ‘s

In a digital age where so many activities are driven through online experiences, content marketing has become the steering wheel through which action is derived. B2B brands must navigate content development with these activities in mind and creative solutions to...
Why Effective Content Marketing Is Expensive

Why Effective Content Marketing Is Expensive

Content marketing and content creation are sometimes considered to be simply putting out blog posts, videos and graphics. Some marketers even consider content creation to be a practice that is done relatively easily, and without much cost, time or resource...
The Forceful Digital Transformation Of Marketing

The Forceful Digital Transformation Of Marketing

Over the last week I have been reviewing a lot of research, studies and content related to the digital transformation of marketing. The amount of data and statistics lately that is surrounding this transformation is quite substantial. It appears that every major...
Is Facebook Instant Articles A Prelude To New Search?

Is Facebook Instant Articles A Prelude To New Search?

Facebook is beginning to show their hand regarding their overall plan related to users, brands and content. Many consumer brands are now quite entrenched within the Facebook platform with pages, video, and graphics are continuing to change how brands utilize the web...
Brand Content Marketing Growth Requirement Just Doubled

Brand Content Marketing Growth Requirement Just Doubled

Imagine if your business had competitors that doubled every two years. Not the size of your existing industry competition, but the total number of competitors within your space. Could you imagine the impact that would have on your brand, your marketing and the sheer...