Brand Content Marketing Should Include Executives

by fondalo | Mar 22, 2017

Since brands are now using content marketing as a normal, legitimate and consistent part of their digital marketing components, thought leadership from the executive level is becoming an area that needs focus. From the CEO down, organizations are beginning to...

Content Becoming Broader B2C Business Strategy

by fondalo | Mar 1, 2017

There was once a time that I actually said that “if you are a small local mom and pop retail business, you don’t need a blog or a sophisticated content marketing program”. I furthered that with statements like, “If you are doing an exceptional...

What Content Is The Most Effective?

by fondalo | Feb 22, 2017

Not all content is created equally, nor are all types of content equally effective. Many B2B brands are spending a substantial amount of time and resources creating content that may not get the best results. In fact, some B2B brands seem to be chasing a lot of shiny...

What Is Targeting In Digital Marketing?

by fondalo | Feb 1, 2017

Digital marketing can’t really be effective without proper targeting. What is digital marketing targeting? Digital marketing targeting is a formalized method that identifies and then intentionally aims created content, connections and the use of platforms toward...

The Role Of Research In Marketing

by fondalo | Jan 4, 2017

As a marketing agency, we are engaged in research on a continual basis for our clients and their specific marketing components, channels and content. For us this is normal and a constant, required activity that we are always doing. Yet marketing research is something...