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How Brands Execute Strategic Demand Gen Campaigns

by fondalo | Nov 4, 2015

Many large brands deploy strategic and integrated multi-channel marketing campaigns designed to get their message out to their target audience. Certain components of these marketing programs also include separate elements that help maintain their product and service...

Facebook Reactions To Transform Likes Into Empathy

by fondalo | Oct 8, 2015

Have you been asking and waiting for a Facebook dislike button? If you use Facebook with any regularity you have undoubtedly heard users making this repeated request of the social network giant for years now. Rumors have abounded for the same amount of time that Zuck...

Social Media Is Drastically Changing – 4 Things You Must Do Now

by fondalo | Aug 26, 2015

With nearly 62% of consumers stating that social media has “no influence at all” on their purchasing decisions (Gallup), marketers are faced with substantial hurdles in an ever-increasingly noisy digital landscape. This challenge is further amplified by a...

Two Crucial Social Media Goals Most Brands Miss

by fondalo | Aug 19, 2015

The social media landscape is changing right before our eyes. If you haven’t noticed, the noise and volumes are escalating from the amount of content being posted to the number of accounts that are active in the space. As this is occurring, the very platforms we...