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insightful content on digital marketing
What Is Targeting In Digital Marketing?
Digital marketing can't really be effective without proper targeting. What is digital marketing targeting? Digital marketing targeting is a formalized method that identifies and then intentionally aims created content, connections and the use of platforms toward a...
The Role Of Research In Marketing
As a marketing agency, we are engaged in research on a continual basis for our clients and their specific marketing components, channels and content. For us this is normal and a constant, required activity that we are always doing. Yet marketing research is something...
Marketing Experiences As Disruption
Whether it be digital marketing, tangible products and online services, experiences are continually occurring around your business. Customers experience your actual products, yet they also experience your continued messaging and most importantly how you handle them...
Why Content Marketing Is Important For B2B ‘s
In a digital age where so many activities are driven through online experiences, content marketing has become the steering wheel through which action is derived. B2B brands must navigate content development with these activities in mind and creative solutions to...
Why Effective Content Marketing Is Expensive
Content marketing and content creation are sometimes considered to be simply putting out blog posts, videos and graphics. Some marketers even consider content creation to be a practice that is done relatively easily, and without much cost, time or resource...
How Customer Experience Affects B2B Revenue
Customer experience is a key business component that B2B startup, SaaS and manufacturer brands often overlook. Though customer experience (or CX) can often have an indirect impact on revenue, a more direct line to initial sales and those of the future can and should...
B2B Marketing Is All About Lead Generation
Today's business to business marketing world finds itself facing increased challenges from competition. Many B2B marketers are placing their B2B marketing budget squarely on the lead generation funnel with technologies, tactics and talent that increase website...
Should Marketing Budgets Increase For B2B ‘s?
Similar to consumer brands, B2B marketers are facing challenges in an increasingly congested marketing environment. As digital marketing continues to transform and evolve, the number of platforms, digital elements and medium requirements are scaling and B2B brands are...
Twitter Has 99 Problems and Users Are One
Let's first be clear here, I am not a Jay Z fan and I actually had to look this up to remember the actual name of the song and who wrote it when I was writing the title for this post. But it's true! Twitter has a heap load of issues in their business and their user...
Blocking Ad Blockers – The New Battle
If you were to ask almost anyone that is not in marketing what they thought about the ads that are forced upon them online, many would indicate they detest them. But most of us tend to just drudge through the annoying popups, screen takeovers and in feed ads that are...
