Digital Marketing Results, Not Quantity Metrics

by fondalo | Feb 15, 2017

In the complex world of digital marketing, it seems that nothing is very easy. The requirements on brands appear to continually be changing, platforms are frequently modifying their rules and consumer expectations are becoming increasingly sophisticated. When you add...

Good Content Is Creating Meaningful Content

by fondalo | Feb 8, 2017

Content is the foundation of marketing and frankly it is what makes the internet. Every single page on every website, every video and every picture is content that is consumed by internet users around the world. However, when content is developed by brands with...

What Is Targeting In Digital Marketing?

by fondalo | Feb 1, 2017

Digital marketing can’t really be effective without proper targeting. What is digital marketing targeting? Digital marketing targeting is a formalized method that identifies and then intentionally aims created content, connections and the use of platforms toward...

The Role Of Research In Marketing

by fondalo | Jan 4, 2017

As a marketing agency, we are engaged in research on a continual basis for our clients and their specific marketing components, channels and content. For us this is normal and a constant, required activity that we are always doing. Yet marketing research is something...

Why Content Marketing Is Important For B2B ‘s

by fondalo | Nov 29, 2016

In a digital age where so many activities are driven through online experiences, content marketing has become the steering wheel through which action is derived. B2B brands must navigate content development with these activities in mind and creative solutions to...

Why Effective Content Marketing Is Expensive

by fondalo | Oct 12, 2016

Content marketing and content creation are sometimes considered to be simply putting out blog posts, videos and graphics. Some marketers even consider content creation to be a practice that is done relatively easily, and without much cost, time or resource...