What Happens When You Don’t Innovate

by fondalo | Feb 6, 2019

What happens when you don’t innovate? Well simply put, nothing good happens. It was his last-ditch effort to salvage what he had built up over years. Roger was a small business owner who had owned a popular bookstore. With the rise of the internet and with...

Consumer Shopping – Online vs In-Store

by fondalo | Jun 26, 2018

The shift in shopping behavior is one that has been evident over the past two decades, but where consumers currently stand on the issue has been less clear. Today customers dictate the shopping experience more than ever before and brands big and small are having to...

Mobile Commerce ( Mcommerce) Growth Is Staggering

by fondalo | Jun 15, 2016

Mobile commerce or Mcommerce is the latest technology and internet convergence that is facilitated through mobile devices. Consider mcommerce as the mobile device equivalent of ecommerce for the desktop computer. As consumers continue to move away from desk and laptop...

How To Use Social Media Listening For Buyer Intent

by fondalo | Oct 1, 2015

Recently I have written a lot about the real changes occurring within social media and digital marketing in general. The transformation we are seeing will dramatically challenge every marketers ability to break through noise, increase results and scale their...

Fitting Into The Shifting Consumer Shopping Journey

by fondalo | Sep 2, 2015

When social media marketing was in its infancy, brands and marketers needed to do little to make an impact, standout and see results. Though the marketing platforms were new, the data quickly showed that early adopters and average consumers alike were willing to be...