Paid Media Versus Organic Traffic – When and Why

Paid Media Versus Organic Traffic – When and Why

Paid media versus organic traffic isn’t a black and white question for any brand. In fact, let me start out this post by telling your that it shouldn’t ever be paid media vs earned media, it should be understanding when and why to be using both paid and...
Mobile Commerce ( Mcommerce) Growth Is Staggering

Mobile Commerce ( Mcommerce) Growth Is Staggering

Mobile commerce or Mcommerce is the latest technology and internet convergence that is facilitated through mobile devices. Consider mcommerce as the mobile device equivalent of ecommerce for the desktop computer. As consumers continue to move away from desk and laptop...
Mobile Ad Market Ripe For Disruption

Mobile Ad Market Ripe For Disruption

If there was ever an industry ripe for new innovation and complete disruption it is the mobile ad market. Not just mobile as a device or the apps that run on those mobile devices, but changes to how marketing and monetization is done on and through them. With mobile...
B2B Mobile – A Necessity For Marketing

B2B Mobile – A Necessity For Marketing

B2B or business to business marketing is continually going through transformations. Social selling, enterprise applications and CRM have moved beyond preached buzz words to become foundational requirements of B2B marketing, lead generation, sales and growth. As...