Strategy, Tactics and Data Don’t Matter When You’re Wrong

Strategy, Tactics and Data Don’t Matter When You’re Wrong

by | Sep 15, 2015

In business, marketing assumptions are critical to the strategy and tactics being used and the results that they achieve. Unfortunately assumptions are defined as “a thing that is accepted as true or as certain to happen, without proof.” Therefore when...
Fitting Into The Shifting Consumer Shopping Journey

Fitting Into The Shifting Consumer Shopping Journey

by | Sep 2, 2015

When social media marketing was in its infancy, brands and marketers needed to do little to make an impact, standout and see results. Though the marketing platforms were new, the data quickly showed that early adopters and average consumers alike were willing to be...
Two Crucial Social Media Goals Most Brands Miss

Two Crucial Social Media Goals Most Brands Miss

by | Aug 19, 2015

The social media landscape is changing right before our eyes. If you haven’t noticed, the noise and volumes are escalating from the amount of content being posted to the number of accounts that are active in the space. As this is occurring, the very platforms we...
3 Crucial Ways To Innovate Your Social Media Marketing

3 Crucial Ways To Innovate Your Social Media Marketing

by | Aug 12, 2015

If your social media marketing is lacking engagement, click traffic and growth, you may need a spark of innovation to get back on track. With so many social accounts and business pages on social media, many are left feeling it is just incredibly difficult to break...