B2B Digital Experiences – What You Need To Know

by fondalo | Oct 23, 2019

Business to business brands have always had slightly more challenging digital obstacles than that of their retail counterparts. As the B2B market has matured online, these challenges have combined with scaled expectations from their buyers and brands need to be aware...

What Happens When You Don’t Innovate

by fondalo | Feb 6, 2019

What happens when you don’t innovate? Well simply put, nothing good happens. It was his last-ditch effort to salvage what he had built up over years. Roger was a small business owner who had owned a popular bookstore. With the rise of the internet and with...

The Top Priorities For Brand Digital Transformation

by fondalo | Nov 1, 2017

Company digital transformation is something that most enterprise brands today have set as an extreme priority. Mid-market brands too are beginning to shift company resources to make investments that digitally transform their businesses from the ground up. So, whether...

Digital Marketing Transformation [Case Study]

by fondalo | Sep 27, 2017

Digital marketing transformation is something that I talk a lot about online and with clients. When focusing on the marketing portion of this crucial business exercise, it can impact all levels of a company from top down. Unfortunately, digital marketing...

B2B Digital Marketing Becoming Just Like B2C Marketing

by fondalo | Mar 8, 2017

As I have discussed for some time, B2B digital marketing is in a period of transition that is beginning to resemble something very similar to B2C digital marketing. It’s true that there are some substantial differences between business to business customers and...

Should Marketing Budgets Increase For B2B ‘s?

by fondalo | Sep 21, 2016

Similar to consumer brands, B2B marketers are facing challenges in an increasingly congested marketing environment. As digital marketing continues to transform and evolve, the number of platforms, digital elements and medium requirements are scaling and B2B brands are...