Why Email Must Be Part of Your Integrated Digital Marketing

Why Email Must Be Part of Your Integrated Digital Marketing

by | Jul 10, 2018

Integrated digital marketing can’t be integrated without a key component. Email marketing must be part of any holistic approach to online marketing if all of your digital channels are going to effectively work together. Besides integrating your marketing efforts...
What Is Silo Marketing? Why You Should Avoid It

What Is Silo Marketing? Why You Should Avoid It

by | Jun 12, 2018

I recall just five to ten years ago how effective social media marketing could be for a small business. Standing alone as its only active digital marketing component, social media marketing could grow communities, drive action and get results. I also remember email...
The Top Priorities For Brand Digital Transformation

The Top Priorities For Brand Digital Transformation

by | Nov 1, 2017

Company digital transformation is something that most enterprise brands today have set as an extreme priority. Mid-market brands too are beginning to shift company resources to make investments that digitally transform their businesses from the ground up. So, whether...
B2B Digital Marketing Becoming Just Like B2C Marketing

B2B Digital Marketing Becoming Just Like B2C Marketing

by | Mar 8, 2017

As I have discussed for some time, B2B digital marketing is in a period of transition that is beginning to resemble something very similar to B2C digital marketing. It’s true that there are some substantial differences between business to business customers and...
Content Becoming Broader B2C Business Strategy

Content Becoming Broader B2C Business Strategy

by | Mar 1, 2017

There was once a time that I actually said that “if you are a small local mom and pop retail business, you don’t need a blog or a sophisticated content marketing program”. I furthered that with statements like, “If you are doing an exceptional...
Why Effective Content Marketing Is Expensive

Why Effective Content Marketing Is Expensive

by | Oct 12, 2016

Content marketing and content creation are sometimes considered to be simply putting out blog posts, videos and graphics. Some marketers even consider content creation to be a practice that is done relatively easily, and without much cost, time or resource...