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insightful content on digital marketing
How to Evaluate Information Found Online
The internet makes it possible to find research, news, instructions, and expert commentary within seconds. It also makes it easy for inaccurate, outdated, or misleading claims to circulate widely. A reliable online reading habit therefore involves more than locating...
How to Evaluate the Reliability of Online Information
The internet has made research faster, but it has not made every source dependable. News reports, institutional pages, personal blogs, commercial sites, and social media posts can all appear in the same search results, even though their standards of evidence differ...
Understanding Big Tech, Censorship And Canceling
There seems to be a lot of confusion on what’s going on with technology, censorship, and big tech companies and how people, platforms, and apps can get around the unprecedented situation that we find ourselves in at the moment. So I wanted to take a moment to write a...
Using Facebook Groups To Drive Traffic
If you haven't heard, Facebook has changed its focus yet again. Earlier this year at the F8 conference Facebook CEO Mark Zuckerberg stated: "Groups are now at the heart of the experience just as much as your friends and family are." So if you depend on the platform as...
B2B Digital Experiences – What You Need To Know
Business to business brands have always had slightly more challenging digital obstacles than that of their retail counterparts. As the B2B market has matured online, these challenges have combined with scaled expectations from their buyers and brands need to be aware...
Why Is Brand Messaging So Important?
When we work with a startup or even an existing brand to transform their digital marketing efforts, we always start with research. Part of that research is evaluating existing brand messaging and/or developing new brand messaging that fits the company, their target...
Marketing Can Impact Recruiting In Low Unemployment Market
As unemployment rates have dropped to record lows the employment market for brands looking to hire and expand has become increasingly more challenging. The latest unemployment numbers are at all-time lows of 3.6%, a number not seen since 1969. This is leaving many...
Digital Ad Spending, Platforms and Statistics
There was a time (years ago) when I strongly believed that Facebook's plan to transform itself into an ad platform by restricting the reach of their business pages and forcing them to spend was not sustainable. Well, I was wrong and when I am wrong about something, I...
What Is Selfless Relevant Content? – Why Is It Important?
What is selfless, relevant content? This question is something that we are often asked when going over a new integrated digital marketing plan with one of our new clients. Selfless content is content that is relevant to your target customers needs and interests, yet...
What Happens When You Don’t Innovate
What happens when you don't innovate? Well simply put, nothing good happens. It was his last-ditch effort to salvage what he had built up over years. Roger was a small business owner who had owned a popular bookstore. With the rise of the internet and with dramatic...
