Strategy, Tactics and Data Don’t Matter When You’re Wrong

Strategy, Tactics and Data Don’t Matter When You’re Wrong

In business, marketing assumptions are critical to the strategy and tactics being used and the results that they achieve. Unfortunately assumptions are defined as “a thing that is accepted as true or as certain to happen, without proof.” Therefore when...
Fitting Into The Shifting Consumer Shopping Journey

Fitting Into The Shifting Consumer Shopping Journey

When social media marketing was in its infancy, brands and marketers needed to do little to make an impact, standout and see results. Though the marketing platforms were new, the data quickly showed that early adopters and average consumers alike were willing to be...