B2B Content Marketing Changes – Is There Too Much Content?

by fondalo | Jan 19, 2016

If we have heard anything over the past few years about digital marketing it’s that content marketing is extremely important. The data and research supports the importance of consistent content marketing and it’s effectiveness in driving traffic, creating...

How Brands Execute Strategic Demand Gen Campaigns

by fondalo | Nov 4, 2015

Many large brands deploy strategic and integrated multi-channel marketing campaigns designed to get their message out to their target audience. Certain components of these marketing programs also include separate elements that help maintain their product and service...

Making B2B Content Marketing Effective

by fondalo | Oct 28, 2015

B2B brands in all industries are utilizing online marketing as part of their online lead and demand generation strategies. A recent Content Marketing Institute study found that over the last three years a staggering 86% to 93% of business to business brands are...

Product, Messaging And Marketing – What’s The Biggest Question?

by fondalo | Sep 22, 2015

One of the things I have enjoyed about my recent career transition out of a tech start-up and toward a job search is talking to a lot of people and brands about their product, messaging and marketing challenges. Over the past several months I have been able to do some...

Strategy, Tactics and Data Don’t Matter When You’re Wrong

by fondalo | Sep 15, 2015

In business, marketing assumptions are critical to the strategy and tactics being used and the results that they achieve. Unfortunately assumptions are defined as “a thing that is accepted as true or as certain to happen, without proof.” Therefore when...