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How To Use Social Media Listening For Buyer Intent

How To Use Social Media Listening For Buyer Intent

Recently I have written a lot about the real changes occurring within social media and digital marketing in general. The transformation we are seeing will dramatically challenge every marketers ability to break through noise, increase results and scale their...
Fitting Into The Shifting Consumer Shopping Journey

Fitting Into The Shifting Consumer Shopping Journey

When social media marketing was in its infancy, brands and marketers needed to do little to make an impact, standout and see results. Though the marketing platforms were new, the data quickly showed that early adopters and average consumers alike were willing to be...
Two Crucial Social Media Goals Most Brands Miss

Two Crucial Social Media Goals Most Brands Miss

The social media landscape is changing right before our eyes. If you haven’t noticed, the noise and volumes are escalating from the amount of content being posted to the number of accounts that are active in the space. As this is occurring, the very platforms we...
3 Crucial Ways To Innovate Your Social Media Marketing

3 Crucial Ways To Innovate Your Social Media Marketing

If your social media marketing is lacking engagement, click traffic and growth, you may need a spark of innovation to get back on track. With so many social accounts and business pages on social media, many are left feeling it is just incredibly difficult to break...