How Customer Experience Affects B2B Revenue

by fondalo | Oct 5, 2016

Customer experience is a key business component that B2B startup, SaaS and manufacturer brands often overlook. Though customer experience (or CX) can often have an indirect impact on revenue, a more direct line to initial sales and those of the future can and should...

B2B Marketing Is All About Lead Generation

by fondalo | Sep 28, 2016

Today’s business to business marketing world finds itself facing increased challenges from competition. Many B2B marketers are placing their B2B marketing budget squarely on the lead generation funnel with technologies, tactics and talent that increase website...

Should Marketing Budgets Increase For B2B ‘s?

by fondalo | Sep 21, 2016

Similar to consumer brands, B2B marketers are facing challenges in an increasingly congested marketing environment. As digital marketing continues to transform and evolve, the number of platforms, digital elements and medium requirements are scaling and B2B brands are...

Mobile Ad Market Ripe For Disruption

by fondalo | Jun 1, 2016

If there was ever an industry ripe for new innovation and complete disruption it is the mobile ad market. Not just mobile as a device or the apps that run on those mobile devices, but changes to how marketing and monetization is done on and through them. With mobile...

Strategy, Tactics and Data Don’t Matter When You’re Wrong

by fondalo | Sep 15, 2015

In business, marketing assumptions are critical to the strategy and tactics being used and the results that they achieve. Unfortunately assumptions are defined as “a thing that is accepted as true or as certain to happen, without proof.” Therefore when...