The Forceful Digital Transformation Of Marketing

by fondalo | Jul 6, 2016

Over the last week I have been reviewing a lot of research, studies and content related to the digital transformation of marketing. The amount of data and statistics lately that is surrounding this transformation is quite substantial. It appears that every major...

Multichannel and Omnichannel Marketing Differences

by fondalo | May 25, 2016

What is the difference between multichannel marketing and Omnichannel marketing? The subtle differences represent a distinction that are not so clear to many organizations from B2B brands, startups and even within large enterprise companies. Defining the differences...

When Marketing Is Working – Ask Questions

by fondalo | May 3, 2016

Many professionals and individual marketers have become extremely proficient at identifying what marketing isn’t working. We are all pretty adept at seeing which digital marketing tactics, methods and channels are not getting traction or producing results. Maybe...

Surprising Top Challenges Facing B2B Companies

by fondalo | Apr 14, 2016

If you were to guess the top challenges facing B2B companies in the current market, you would likely guess scenarios such as revenue, competition or acquiring talent. Though these are all important challenges that the typical Business-to-Business brand is dealing...

Is Facebook Instant Articles A Prelude To New Search?

by fondalo | Mar 29, 2016

Facebook is beginning to show their hand regarding their overall plan related to users, brands and content. Many consumer brands are now quite entrenched within the Facebook platform with pages, video, and graphics are continuing to change how brands utilize the web...