by fondalo | Sep 28, 2016
Today’s business to business marketing world finds itself facing increased challenges from competition. Many B2B marketers are placing their B2B marketing budget squarely on the lead generation funnel with technologies, tactics and talent that increase website...
by fondalo | Sep 21, 2016
Similar to consumer brands, B2B marketers are facing challenges in an increasingly congested marketing environment. As digital marketing continues to transform and evolve, the number of platforms, digital elements and medium requirements are scaling and B2B brands are...
by fondalo | Aug 17, 2016
As the speed with which digital marketing changes continue to increase, business and marketing executives are forced to continually evaluate the effectiveness of their efforts. The importance of understanding the technologies, platforms and content being used is a...
by fondalo | Jul 27, 2016
Just about once a year, though I try to hold back, I end up writing a piece on the marketing industry. Let’s call it what it is, it’s a rant. And the time has come for this annual event. I would like to warn you that if you are a marketer who plays on...
by fondalo | Jul 20, 2016
Digital transformation could be killing or will eventually kill your company if you fail to accept and adopt it. This fact is well supported over the last decade as many businesses failed to see the changes that the digital age were making within their industries and...
