How Customer Experience Affects B2B Revenue

How Customer Experience Affects B2B Revenue

by | Oct 5, 2016

Customer experience is a key business component that B2B startup, SaaS and manufacturer brands often overlook. Though customer experience (or CX) can often have an indirect impact on revenue, a more direct line to initial sales and those of the future can and should...
Mobile Commerce ( Mcommerce) Growth Is Staggering

Mobile Commerce ( Mcommerce) Growth Is Staggering

by | Jun 15, 2016

Mobile commerce or Mcommerce is the latest technology and internet convergence that is facilitated through mobile devices. Consider mcommerce as the mobile device equivalent of ecommerce for the desktop computer. As consumers continue to move away from desk and laptop...
B2B Technology Companies Grow With Content Marketing

B2B Technology Companies Grow With Content Marketing

by | Apr 21, 2016

Technology companies in the business-to-business (B2B) space are relying on content marketing as a substantial part of their overall marketing strategy. In an ever-increasing competitive climate, technology companies have been forced to create escalating volumes of...