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insightful content on digital marketing
Facebook Reactions To Transform Likes Into Empathy
Have you been asking and waiting for a Facebook dislike button? If you use Facebook with any regularity you have undoubtedly heard users making this repeated request of the social network giant for years now. Rumors have abounded for the same amount of time that Zuck...
How To Use Social Media Listening For Buyer Intent
Recently I have written a lot about the real changes occurring within social media and digital marketing in general. The transformation we are seeing will dramatically challenge every marketers ability to break through noise, increase results and scale their...
Product, Messaging And Marketing – What’s The Biggest Question?
One of the things I have enjoyed about my recent career transition out of a tech start-up and toward a job search is talking to a lot of people and brands about their product, messaging and marketing challenges. Over the past several months I have been able to do some...
Strategy, Tactics and Data Don’t Matter When You’re Wrong
In business, marketing assumptions are critical to the strategy and tactics being used and the results that they achieve. Unfortunately assumptions are defined as "a thing that is accepted as true or as certain to happen, without proof." Therefore when your...
Fitting Into The Shifting Consumer Shopping Journey
When social media marketing was in its infancy, brands and marketers needed to do little to make an impact, standout and see results. Though the marketing platforms were new, the data quickly showed that early adopters and average consumers alike were willing to be...
Social Media Is Drastically Changing – 4 Things You Must Do Now
With nearly 62% of consumers stating that social media has "no influence at all" on their purchasing decisions (Gallup), marketers are faced with substantial hurdles in an ever-increasingly noisy digital landscape. This challenge is further amplified by a CMO...
Two Crucial Social Media Goals Most Brands Miss
The social media landscape is changing right before our eyes. If you haven't noticed, the noise and volumes are escalating from the amount of content being posted to the number of accounts that are active in the space. As this is occurring, the very platforms we are...
3 Crucial Ways To Innovate Your Social Media Marketing
If your social media marketing is lacking engagement, click traffic and growth, you may need a spark of innovation to get back on track. With so many social accounts and business pages on social media, many are left feeling it is just incredibly difficult to break...
How To Leverage The Most Effective B2B Social Engagement Platforms
Recent studies show that LinkedIn, Twitter and a company blog are the top three most effective before and after the sale engagement platforms for business to business (B2B) companies. Respectively, LinkedIn leads both pre and post sale engagement, followed by the...
How To Transform Fans Into Powerful Brand Promoters
In today's digital world, both established and startup brands must have an active and effective content and social presence that connects with the audience they are trying to reach. Regardless of your target prospects, focusing on and attracting brand promoters and...
