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insightful content on digital marketing
The Story Of Digital Marketing Transformation
Let me tell you a short tale about digital marketing. Though a true story, the brands, dates and details have been removed in place of making extremely important points about how brands large and small shoot their own feet and step on their own toes. Once upon a time...
Startup Marketing – The Top 5 Challenges
Most startups are created based on some industry or market expertise held by the founders. The idea for the startup grew out of the founding teams experience and knowledge that identified a need, hole or opportunity that was not being addressed. The challenge many...
B2B Content Marketing Changes – Is There Too Much Content?
If we have heard anything over the past few years about digital marketing it's that content marketing is extremely important. The data and research supports the importance of consistent content marketing and it's effectiveness in driving traffic, creating demand and...
Personas – Do B2B’s Know Their Target Market?
Many B2B companies embark on sales and marketing efforts with nothing short of a shotgun approach to the market. Understanding your specific target market buyer journey and specific personas of your prospects are both incredibly crucial elements that are often...
Twas The Night Before Christmas – Marketing Edition
Twas the night before Christmas, when all through the house Not a blogger was writing, or touching their mouse; The keywords were listed on Google with care, In hopes that e-commerce visitors would soon be there; The children were sneaking Netflix in their beds; While...
Content Marketing Can’t Be Effective Without Distribution
The age-old debate of "which came first, the chicken or the egg?" will go on forever, as there will never be a clear answer that satisfies all parties. That is not the case with content marketing and distribution. With 88% of B2B marketers and brands using content...
Executives Invest In Sales Productivity Technology To Grow
As brands continue to struggle to fit into the rapidly changing digital world, they are moving from digital marketing and messaging footprints that maintain their brand messaging from silo sales and marketing channels, toward the view that digital is THE means that...
How Brands Execute Strategic Demand Gen Campaigns
Many large brands deploy strategic and integrated multi-channel marketing campaigns designed to get their message out to their target audience. Certain components of these marketing programs also include separate elements that help maintain their product and service...
Making B2B Content Marketing Effective
B2B brands in all industries are utilizing online marketing as part of their online lead and demand generation strategies. A recent Content Marketing Institute study found that over the last three years a staggering 86% to 93% of business to business brands are...
The Future Of Twitter – A Shocking Open Letter
Dear Twitter, I'm writing to you as one of your biggest fans, who truly cares about you, your platform and your future. You see, we are deeply connected and my integrated digital marketing success depends on your success, so I wanted to tell you some things that...
