Facebook Reactions To Transform Likes Into Empathy

by fondalo | Oct 8, 2015

Have you been asking and waiting for a Facebook dislike button? If you use Facebook with any regularity you have undoubtedly heard users making this repeated request of the social network giant for years now. Rumors have abounded for the same amount of time that Zuck...

How To Use Social Media Listening For Buyer Intent

by fondalo | Oct 1, 2015

Recently I have written a lot about the real changes occurring within social media and digital marketing in general. The transformation we are seeing will dramatically challenge every marketers ability to break through noise, increase results and scale their...

Product, Messaging And Marketing – What’s The Biggest Question?

by fondalo | Sep 22, 2015

One of the things I have enjoyed about my recent career transition out of a tech start-up and toward a job search is talking to a lot of people and brands about their product, messaging and marketing challenges. Over the past several months I have been able to do some...

Strategy, Tactics and Data Don’t Matter When You’re Wrong

by fondalo | Sep 15, 2015

In business, marketing assumptions are critical to the strategy and tactics being used and the results that they achieve. Unfortunately assumptions are defined as “a thing that is accepted as true or as certain to happen, without proof.” Therefore when...

Fitting Into The Shifting Consumer Shopping Journey

by fondalo | Sep 2, 2015

When social media marketing was in its infancy, brands and marketers needed to do little to make an impact, standout and see results. Though the marketing platforms were new, the data quickly showed that early adopters and average consumers alike were willing to be...

Social Media Is Drastically Changing – 4 Things You Must Do Now

by fondalo | Aug 26, 2015

With nearly 62% of consumers stating that social media has “no influence at all” on their purchasing decisions (Gallup), marketers are faced with substantial hurdles in an ever-increasingly noisy digital landscape. This challenge is further amplified by a...