When Digital Transformation Kills

When Digital Transformation Kills

Digital transformation could be killing or will eventually kill your company if you fail to accept and adopt it. This fact is well supported over the last decade as many businesses failed to see the changes that the digital age were making within their industries and...
Is Data Driving Your Marketing Decisions?

Is Data Driving Your Marketing Decisions?

How are you managing marketing data? Is marketing data driving your decisions? These are some of the most important digital transformation questions that small and large businesses alike need to be asking themselves right now. Without having access to marketing data,...
The Forceful Digital Transformation Of Marketing

The Forceful Digital Transformation Of Marketing

Over the last week I have been reviewing a lot of research, studies and content related to the digital transformation of marketing. The amount of data and statistics lately that is surrounding this transformation is quite substantial. It appears that every major...
The Primary Sources of Digital Disruption

The Primary Sources of Digital Disruption

Few would argue that we are not living in a time where entire industries and massive brands are being heavily disrupted. When solutions to old ways of doing things are combined with technology that facilitates innovative new ways of looking at and dealing with those...
Mobile Commerce ( Mcommerce) Growth Is Staggering

Mobile Commerce ( Mcommerce) Growth Is Staggering

Mobile commerce or Mcommerce is the latest technology and internet convergence that is facilitated through mobile devices. Consider mcommerce as the mobile device equivalent of ecommerce for the desktop computer. As consumers continue to move away from desk and laptop...
Digital Content With Facts Wins According To Science

Digital Content With Facts Wins According To Science

Digital content that is consumed by audiences via connected devices has impacted society in ways beyond the printing press. Removing factors such as cost, durability and accessibility has made digital content a part of everyday life for people of virtually all...