Using Facebook Groups To Drive Traffic

Using Facebook Groups To Drive Traffic

If you haven’t heard, Facebook has changed its focus yet again. Earlier this year at the F8 conference Facebook CEO Mark Zuckerberg stated: “Groups are now at the heart of the experience just as much as your friends and family are.” So if you depend...
Marketing Can Impact Recruiting In Low Unemployment Market

Marketing Can Impact Recruiting In Low Unemployment Market

As unemployment rates have dropped to record lows the employment market for brands looking to hire and expand has become increasingly more challenging. The latest unemployment numbers are at all-time lows of 3.6%, a number not seen since 1969. This is leaving many...
Digital Ad Spending, Platforms and Statistics

Digital Ad Spending, Platforms and Statistics

There was a time (years ago) when I strongly believed that Facebook’s plan to transform itself into an ad platform by restricting the reach of their business pages and forcing them to spend was not sustainable. Well, I was wrong and when I am wrong about...
Small vs Medium Sized Business Marketing

Small vs Medium Sized Business Marketing

I recently attended a baseball game at a high school where the same guy who was running the concessions stand, was also the same guy running both the scoreboard and playing the music in between innings. When the game ran late and the field lights needed to be turned...
Why Email Must Be Part of Your Integrated Digital Marketing

Why Email Must Be Part of Your Integrated Digital Marketing

Integrated digital marketing can’t be integrated without a key component. Email marketing must be part of any holistic approach to online marketing if all of your digital channels are going to effectively work together. Besides integrating your marketing efforts...
Customer Service IS Marketing When Done Right – Real Examples

Customer Service IS Marketing When Done Right – Real Examples

Customer service is really marketing, but only when it is done well and correctly. We have all experienced a customer service fail from a brand or two in the past and those experiences really make an impact on how we perceive those brands. More importantly, customer...