by fondalo | Oct 28, 2015
B2B brands in all industries are utilizing online marketing as part of their online lead and demand generation strategies. A recent Content Marketing Institute study found that over the last three years a staggering 86% to 93% of business to business brands are...
by fondalo | Oct 20, 2015
Dear Twitter, I’m writing to you as one of your biggest fans, who truly cares about you, your platform and your future. You see, we are deeply connected and my integrated digital marketing success depends on your success, so I wanted to tell you some things that...
by fondalo | Sep 22, 2015
One of the things I have enjoyed about my recent career transition out of a tech start-up and toward a job search is talking to a lot of people and brands about their product, messaging and marketing challenges. Over the past several months I have been able to do some...
by fondalo | Sep 15, 2015
In business, marketing assumptions are critical to the strategy and tactics being used and the results that they achieve. Unfortunately assumptions are defined as “a thing that is accepted as true or as certain to happen, without proof.” Therefore when...
