by fondalo | Jan 10, 2019
I asked a friend once how he was able to turn a company around from millions of dollars lost to a sizeable profit in just two years. His answer was not surprising, but for a lot of companies still today, it’s far too rare. What he told me was data, the right people...
by fondalo | Jun 26, 2018
The shift in shopping behavior is one that has been evident over the past two decades, but where consumers currently stand on the issue has been less clear. Today customers dictate the shopping experience more than ever before and brands big and small are having to...
by fondalo | Oct 11, 2017
Paid media versus organic traffic isn’t a black and white question for any brand. In fact, let me start out this post by telling your that it shouldn’t ever be paid media vs earned media, it should be understanding when and why to be using both paid and...
![Digital Marketing Transformation [Case Study]](https://i0.wp.com/fondalo.com/wp-content/uploads/2017/09/Digital-Marketing-Transformation-Case-Study.jpg?resize=1024%2C512&ssl=1)
by fondalo | Sep 27, 2017
Digital marketing transformation is something that I talk a lot about online and with clients. When focusing on the marketing portion of this crucial business exercise, it can impact all levels of a company from top down. Unfortunately, digital marketing...
by fondalo | Oct 12, 2016
Content marketing and content creation are sometimes considered to be simply putting out blog posts, videos and graphics. Some marketers even consider content creation to be a practice that is done relatively easily, and without much cost, time or resource...
