by fondalo | Nov 29, 2016
In a digital age where so many activities are driven through online experiences, content marketing has become the steering wheel through which action is derived. B2B brands must navigate content development with these activities in mind and creative solutions to...
by fondalo | Oct 12, 2016
Content marketing and content creation are sometimes considered to be simply putting out blog posts, videos and graphics. Some marketers even consider content creation to be a practice that is done relatively easily, and without much cost, time or resource...
by fondalo | Sep 21, 2016
Similar to consumer brands, B2B marketers are facing challenges in an increasingly congested marketing environment. As digital marketing continues to transform and evolve, the number of platforms, digital elements and medium requirements are scaling and B2B brands are...
by fondalo | Apr 21, 2016
Technology companies in the business-to-business (B2B) space are relying on content marketing as a substantial part of their overall marketing strategy. In an ever-increasing competitive climate, technology companies have been forced to create escalating volumes of...
