Building Audience Trust In Digital Marketing

Building Audience Trust In Digital Marketing

by | Mar 29, 2017

Trust is one of the most foundational components within relationships and there is really no difference when it comes to digital marketing and brand content. If you don’t trust a person or a brand, your relationship with them will take on predictable patterns...
Brand Content Marketing Should Include Executives

Brand Content Marketing Should Include Executives

by | Mar 22, 2017

Since brands are now using content marketing as a normal, legitimate and consistent part of their digital marketing components, thought leadership from the executive level is becoming an area that needs focus. From the CEO down, organizations are beginning to...
B2B Digital Marketing Becoming Just Like B2C Marketing

B2B Digital Marketing Becoming Just Like B2C Marketing

by | Mar 8, 2017

As I have discussed for some time, B2B digital marketing is in a period of transition that is beginning to resemble something very similar to B2C digital marketing. It’s true that there are some substantial differences between business to business customers and...
Content Becoming Broader B2C Business Strategy

Content Becoming Broader B2C Business Strategy

by | Mar 1, 2017

There was once a time that I actually said that “if you are a small local mom and pop retail business, you don’t need a blog or a sophisticated content marketing program”. I furthered that with statements like, “If you are doing an exceptional...
What Content Is The Most Effective?

What Content Is The Most Effective?

by | Feb 22, 2017

Not all content is created equally, nor are all types of content equally effective. Many B2B brands are spending a substantial amount of time and resources creating content that may not get the best results. In fact, some B2B brands seem to be chasing a lot of shiny...
Good Content Is Creating Meaningful Content

Good Content Is Creating Meaningful Content

by | Feb 8, 2017

Content is the foundation of marketing and frankly it is what makes the internet. Every single page on every website, every video and every picture is content that is consumed by internet users around the world. However, when content is developed by brands with...