Facebook Reactions To Transform Likes Into Empathy

by fondalo | Oct 8, 2015

Have you been asking and waiting for a Facebook dislike button? If you use Facebook with any regularity you have undoubtedly heard users making this repeated request of the social network giant for years now. Rumors have abounded for the same amount of time that Zuck...

Product, Messaging And Marketing – What’s The Biggest Question?

by fondalo | Sep 22, 2015

One of the things I have enjoyed about my recent career transition out of a tech start-up and toward a job search is talking to a lot of people and brands about their product, messaging and marketing challenges. Over the past several months I have been able to do some...

Fitting Into The Shifting Consumer Shopping Journey

by fondalo | Sep 2, 2015

When social media marketing was in its infancy, brands and marketers needed to do little to make an impact, standout and see results. Though the marketing platforms were new, the data quickly showed that early adopters and average consumers alike were willing to be...

Social Media Is Drastically Changing – 4 Things You Must Do Now

by fondalo | Aug 26, 2015

With nearly 62% of consumers stating that social media has “no influence at all” on their purchasing decisions (Gallup), marketers are faced with substantial hurdles in an ever-increasingly noisy digital landscape. This challenge is further amplified by a...

Two Crucial Social Media Goals Most Brands Miss

by fondalo | Aug 19, 2015

The social media landscape is changing right before our eyes. If you haven’t noticed, the noise and volumes are escalating from the amount of content being posted to the number of accounts that are active in the space. As this is occurring, the very platforms we...

3 Crucial Ways To Innovate Your Social Media Marketing

by fondalo | Aug 12, 2015

If your social media marketing is lacking engagement, click traffic and growth, you may need a spark of innovation to get back on track. With so many social accounts and business pages on social media, many are left feeling it is just incredibly difficult to break...