by fondalo | Nov 15, 2017
We have found that many startup and mid-sized brands have a fairly standard understanding of search related to their business and tend to group their knowledge of search into three main categories. These are SEO or search optimization, search advertising and the...
by fondalo | Oct 11, 2017
Paid media versus organic traffic isn’t a black and white question for any brand. In fact, let me start out this post by telling your that it shouldn’t ever be paid media vs earned media, it should be understanding when and why to be using both paid and...
![Digital Marketing Transformation [Case Study]](https://i0.wp.com/fondalo.com/wp-content/uploads/2017/09/Digital-Marketing-Transformation-Case-Study.jpg?resize=1024%2C512&ssl=1)
by fondalo | Sep 27, 2017
Digital marketing transformation is something that I talk a lot about online and with clients. When focusing on the marketing portion of this crucial business exercise, it can impact all levels of a company from top down. Unfortunately, digital marketing...
by fondalo | Sep 20, 2017
With over 86% of both B2C and B2B marketers now using content marketing, it can no longer be considered something that an established mid-sized brand or startup can put off (Content Marketing Institute). The benefits of content marketing go well beyond establishing...
