Using Facebook Groups To Drive Traffic

by fondalo | Nov 20, 2019

If you haven’t heard, Facebook has changed its focus yet again. Earlier this year at the F8 conference Facebook CEO Mark Zuckerberg stated: “Groups are now at the heart of the experience just as much as your friends and family are.” So if you depend...

Consumer Shopping – Online vs In-Store

by fondalo | Jun 26, 2018

The shift in shopping behavior is one that has been evident over the past two decades, but where consumers currently stand on the issue has been less clear. Today customers dictate the shopping experience more than ever before and brands big and small are having to...

The Top Priorities For Brand Digital Transformation

by fondalo | Nov 1, 2017

Company digital transformation is something that most enterprise brands today have set as an extreme priority. Mid-market brands too are beginning to shift company resources to make investments that digitally transform their businesses from the ground up. So, whether...

Digital Marketing Transformation [Case Study]

by fondalo | Sep 27, 2017

Digital marketing transformation is something that I talk a lot about online and with clients. When focusing on the marketing portion of this crucial business exercise, it can impact all levels of a company from top down. Unfortunately, digital marketing...

5 Not So Obvious Benefits Of Content Marketing

by fondalo | Sep 20, 2017

With over 86% of both B2C and B2B marketers now using content marketing, it can no longer be considered something that an established mid-sized brand or startup can put off (Content Marketing Institute). The benefits of content marketing go well beyond establishing...

Consumers Website Expectations Accelerating

by fondalo | Sep 6, 2017

Consumer website expectations in the digital age are accelerating at a dramatic pace. As the internet and technology has become daily and integral parts of most of our lives, our expectations of brands big and small have increased dramatically. Never before has this...