by fondalo | Nov 20, 2019
If you haven’t heard, Facebook has changed its focus yet again. Earlier this year at the F8 conference Facebook CEO Mark Zuckerberg stated: “Groups are now at the heart of the experience just as much as your friends and family are.” So if you depend...
by fondalo | Oct 23, 2019
Business to business brands have always had slightly more challenging digital obstacles than that of their retail counterparts. As the B2B market has matured online, these challenges have combined with scaled expectations from their buyers and brands need to be aware...
by fondalo | May 15, 2018
B2B video marketing is now seen by 75% of marketers as the priority for getting attention online, generating more leads and improving the quality of the leads that are generated. According to a new internal study conducted by LinkedIn, B2B brands are making digital...
![Digital Marketing Transformation [Case Study]](https://i0.wp.com/fondalo.com/wp-content/uploads/2017/09/Digital-Marketing-Transformation-Case-Study.jpg?resize=1024%2C512&ssl=1)
by fondalo | Sep 27, 2017
Digital marketing transformation is something that I talk a lot about online and with clients. When focusing on the marketing portion of this crucial business exercise, it can impact all levels of a company from top down. Unfortunately, digital marketing...
by fondalo | Sep 20, 2017
With over 86% of both B2C and B2B marketers now using content marketing, it can no longer be considered something that an established mid-sized brand or startup can put off (Content Marketing Institute). The benefits of content marketing go well beyond establishing...
