by fondalo | Sep 22, 2015
One of the things I have enjoyed about my recent career transition out of a tech start-up and toward a job search is talking to a lot of people and brands about their product, messaging and marketing challenges. Over the past several months I have been able to do some...
by fondalo | Aug 26, 2015
With nearly 62% of consumers stating that social media has “no influence at all” on their purchasing decisions (Gallup), marketers are faced with substantial hurdles in an ever-increasingly noisy digital landscape. This challenge is further amplified by a...
by fondalo | Aug 19, 2015
The social media landscape is changing right before our eyes. If you haven’t noticed, the noise and volumes are escalating from the amount of content being posted to the number of accounts that are active in the space. As this is occurring, the very platforms we...
by fondalo | Aug 12, 2015
If your social media marketing is lacking engagement, click traffic and growth, you may need a spark of innovation to get back on track. With so many social accounts and business pages on social media, many are left feeling it is just incredibly difficult to break...
by fondalo | Jul 28, 2015
In today’s digital world, both established and startup brands must have an active and effective content and social presence that connects with the audience they are trying to reach. Regardless of your target prospects, focusing on and attracting brand promoters...
