by fondalo | May 29, 2019
There was a time (years ago) when I strongly believed that Facebook’s plan to transform itself into an ad platform by restricting the reach of their business pages and forcing them to spend was not sustainable. Well, I was wrong and when I am wrong about...
by fondalo | Nov 15, 2017
We have found that many startup and mid-sized brands have a fairly standard understanding of search related to their business and tend to group their knowledge of search into three main categories. These are SEO or search optimization, search advertising and the...
by fondalo | Oct 11, 2017
Paid media versus organic traffic isn’t a black and white question for any brand. In fact, let me start out this post by telling your that it shouldn’t ever be paid media vs earned media, it should be understanding when and why to be using both paid and...
by fondalo | Aug 24, 2016
If you were to ask almost anyone that is not in marketing what they thought about the ads that are forced upon them online, many would indicate they detest them. But most of us tend to just drudge through the annoying popups, screen takeovers and in feed ads that are...
